Aditi Oberoi Malhotra can’t easily be summed up in a sentence. The luxury Indian American fashion, beauty, lifestyle and travel blogger, an entrepreneur, a stylist, social media strategist and activist (she promotes the education of girls in India through her namesake charity, The Aditi Oberoi Malhotra Foundation). All that in one person? Sounds like Aditi or Adi as her friends call her, would have to be superhuman to pull it all off. Only she isn’t. Like us, she struggles to get enough sleep, works hard, and loves spending time with her baby.
Aditi Oberoi Malhotra opens up about her life, struggles, and her guilty pleasures. She supports diversity and inclusivity. She talks about how the beauty and fashion industries are evolving: How social media has paved the way for a more diverse landscape.
I’ve have been raised in India and have studied fashion from NIFT and moved to the U.S. 10 years back. My career has allowed me to travel the globe and interact with many cultures. I remember when I first started blogging in 2015 it was just an outlet to share my outfits, what inspired me – from runway photos to editorials, about beauty and things I liked. It wasn’t something I decided to “be”, it was something that happened over time and became a fulltime job with the development of this industry and the growth of my website and other social media accounts.
I am a girl from Delhi, India, the daughter of two hard-working individuals who achieved success through hard work and determination. I know where I come from, my story is an inspiration to young people who nurtured a dream for themselves. I still try my best to encourage people to look at the world as a place of opportunity and give their dreams a shot.
But the actual reality of my ‘influence’ and what it meant hit me quite recently. It wasn’t until I went on a trip with Lexus to Monterey Bay, California. Suddenly, there is this brown girl who is an American Indian (She told me) came up to me and hugged me and told me how she is so happy that an Indian is representing them in the world of fashion blogging and changing people’s perspective living in America. She said “You are breaking the norm… the quintessential all-American girl has changed…. She can be of any ethnicity and culture…for the first time in my life I feel like it can be me too!” That conversation was a real eye-opener for me. It inspired me to champion the cause of diversity in fashion and beauty. I felt so honored and instantly felt that I am doing something good here.
I proved that we are much more than that with my collaboration with luxury brands in fashion and beauty. I am proud to be a part of the milestones that I am achieving and very happy to take on the role of brand ambassador of South Asia and India to the world in the realm of fashion & beauty blogging.
I make an effort to work with brands that believe in diversity wholeheartedly. I recently worked with one of the brands and they had a diverse group of people they worked within this particular hair campaign. Collectively, our efforts are and will further help bridging cultures from around the world through the world of blogging, and social media.
So why is that important you ask? What exactly is the true meaning of diversity?
True diversity means showcasing people with different backgrounds, genders, body types, ages, sexual orientation, audience size, and more.” In front row have people of all colors—not only black, white & Asian, but also brown people, and it is the responsibility of the fashion & beauty community is to mirror the world we actually live in every day. Everyone should feel represented in this industry and that goes beyond one’s skin tone.
What is your guilty pleasure?
Starting Sundays with spending time with my son Arian and playing with him. Driving to Malibu with my husband for lunch and watching the sunset after. Just reflecting on everything that happened during that week and taking it all in.