YouTube has stopped accepting paid original series and stepped out of the competition with Netflix, Amazon Prime and Apple original streaming services.
YouTube cancels sci-fi drama “Origin” which starred Tom Felton and another comedy series “Overthinking with Kat & June”.
People of the concerned knowledge announced that YouTube will no longer be accepting high budgets shows. It will rather focus on music-content videos. It is kind of a strategy for YouTube which focuses more on gaming and music.
Apple released its original streaming service today. Apple Inc. announced its first original series on Monday. Apple has invested over $1 billion to make its original content.
Earlier, Google which owns YouTube had other plans for YouTube; they thought they will show original series to only paid subscribers. But, last year Google shifted its focus from paid subscriptions to sponsorship and ad support for its future shows.
YouTube changed its strategy last November which was reported by Hollywood Reporter which told that all the YouTube shows will be up for free.
Susanne Daniels, global head of original content at YouTube was brought into YouTube to spur up the YouTube moment.
When she came, she changed YouTube paid subscriptions streaming service to YouTube premium shedding its earlier name YouTube Red.
She told to press, “Old name didn’t really speak to what the service was to viewers.”
The new YouTube service was more sophisticated with ad free content.
Susanne Daniels was a president of programming at MTV and before that she was president of Lifetime Television and the WB. She was responsible for so many iconic shows like “Dawson’s Creek”, “Charmed” and “Gilmore Girls”.
In May, YouTube Premium’s “Cobra Kai”, a digital original that was somewhat like “Karate kid” movie became the YouTube channels first hit. The show outperformed the Netflix and Hulu’s hits including “13 Reasons Why, “The Handmaid’s Tale” and “Stranger Things”, according to parrot Analytics data.
However, in November 2018, YouTube announced to remove their Premium plan.
“As we look to 2019, we will begin making all of our YouTube Originals ad-supported to meet the growing demand of a more global fanbase,” a YouTube spokesperson said at the time. “This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation.”